The Bed & Art Project (BnA) is an ambitious art hospitality project that aims to support Japanese artists while providing a unique and unforgettable experience of "staying in an art piece" in Japan.
Many of the most talented contemporary artists in Japan are unable to make a living through their art alone. This is partially because in Japan, purchasing and displaying art in one’s home is not a common practice.
For this reason, the increasing number of visiting art enthusiasts quickly realize, much to their disappointment, that small private galleries featuring the work of rising Japanese artists are few and far between in Tokyo.
In an effort to ease the burdens of both Japanese artists and art aficionados visiting Japan, BnA designed a mutually beneficial ecosystem within which the two can interact. This system was brought to life in the form of independent art hotel rooms, where artists receive a share of the profits from each room booking, and visitors get the chance to live inside a functional work of art.
Two proof of concept rooms created by BnA in Ikebukuro (BnA gallery Ikebukuro) and Kyoto (BnA machiya Kyoto) were released on Airbnb and have been wildly successful, and acted as the impetus for an even more far-reaching project, BnA Hotel Koenji.
BnA HOTEL Koenji
BnA HOTEL Koenji
BnA HOTEL Koenji takes the BnA concept a step further, by turning the entire creative city of Koenji into an art hotel.
BnA plans to acquire and build out art rooms all over Koenji, forming clusters that operate together as one hotel. Guests will check in at the main building’s Front Desk, and be led to their rooms through the “hallways” of Koenji. This citywide hotel will offer guests more opportunities to connect with the local community and get a feel for its distinctive vibe. Building on this idea, BnA also plans to partner with local business, offering stays that include complimentary breakfasts at the area’s cafés, bike rentals, or soaks at the local sento (public bath).
As the first step, BnA opened the central building on March 2016. The building features a cafe/bar, gallery, rooftop terrace as well as two art hotel rooms.
The café and bar, dubbed Front Desk, acts as a literal check-in point for guests as well as a hub for local artists to “check in” with one another and share ideas.
The rooftop terrace is open to the public during the day, providing a venue for creative individuals to network with and stimulate one another.
The subterranean art gallery situated below Front Desk offers a unique opportunity for up and coming international artists. The planned “artist in residence” program will provided free accommodations to chosen artists in Koenji for ten days, during which they literally live inside the gallery while transforming it into a radically personal installation.
BnA is run by a wildly multi-disciplinary team of founders.
Yu "Taz" Tazawa is an entrepreneur from Kobe. After graduating from the University of Pennsylvania, he has worked at the Boston Consulting Group as a management consultant, and Lumosity as the Japan Country Manager. He currently runs a highend hair salon in Jakarta , while developing a healthcare app with a known gaming company in Tokyo.
Keigo Fukugaki is a designer and architect from LA. After graduating from Cal Poly San Luis Obispo, he worked at various global design firms before founding his own architecture firm, Makeshift. He has worked on the interior of known companies such as Google, Facebook, Pinterest and Spotify.
Kenji Daikoku is an independent Art Producer from Aomori. After graduating from Keio University SFC, he became the Art Director of AMP Cafe Koenji. He produced the "Haru wa Akebono Cafe" for the Roppongi Art Night 2015.
Yuto Maeda is an entrepreneur from Nagoya. After graduating from Kyoto University, he has worked on Oracle and Simon Kucher Partners as a consultant. He currently runs the hair salon business with Taz.
You can download high resolution photos from HERE.
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We are always excited to work on new and exciting projects globally, especially if it gives Japanese artists a much needed exposure.
In the past our team has...
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